Better than anything they have
Software giant Microsoft is onto a winner with its Cortana search and has plans to bring it to iOS and Android.
This means that the Bing based search will no longer be an exclusive to Windows-based devices, but it also means that it could be the thing to drive users to Microsoft's less than stella search engine.
Using the Android version of Cortana, the voice assistant feature will be able to replace Google Now as the default.
This will no doubt help make Cortana better integrated with the Android operating system, but even then there are some limitations.
Google Now can be activated by saying "OK Google", but voice activation for Cortana is not possible at the moment due to hardware limitations. This prevents Cortana from constantly listening for its activation phrase, but we reckon this is good enough.
Jobs' knows how long it will take Redmond to get under the bonnet of iOS. Siri might be less useful than Cortana, but it is part of the Apple cult and many fanboys believe that it must be superior simply because it was released by Steve Jobs.
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